überEllis.com

I've met with the marketing consultant and MD in an attempt to eliminate some of the options, before presenting to the board.

The first to go were the greens and blues, though effective, raised concerns about "confectionary" and "too colourful", with the yellows following suite for practical reasons (yellow on white in sunlight may as well be invisible) - apart from the Switch back-plate itself.

Some suggestions were made to highlight the "i" in the switch icon, by colouring the button and the top screw in the same colour as the typeface. As well as retaining an outline around the coloured lettering (as seen on a black and white version. Duo-tone backgrounds played second fiddle to the burnt orange. Everyone loved the starburst as a design element, but was dropped due to ambiguity (lighting company).

Red being the unanimous winner, despite a lot of debate around the possible emotional connectations with this fiery wavelength, along with the decision to work on orange wherever possible.

All in all, a job done well in my opinion - view the final here.